Salon Owners and Beauty Professionals, Here Are 5 Ways to Be Productive During the COVID-19 Virus
These are hard times for business owners, as nonessential businesses close throughout the country in an effort to contain the COVID-19 virus. Business owners should take this opportunity to plan for their business future. Busy salon owners barely have time to keep up with the demands in the day-to-day running of their businesses, especially if they are also working as beauty professionals with their own clientele. With this forced downtime, salon, spa, and barbershop owners can take this opportunity to work on their business instead of working in their business.
I always believe in looking for the silver lining and turning lemons into lemonade.
So, here are some things to consider accomplishing while your business is temporarily closed:
Get caught up on your accounting and create a budget for 2020. Set financial goals and lay-out a detailed plan on how to achieve those goals.
Plan out all seasonal and holiday promotions for the year. What retail or service incentive can you create for your team? Come up with fun and creative contests. Think about contest prizes that will motivate your salon guests and salon team. Schedule the promotions and add them to your calendar. This will allow you to implement these promotions later without a big-time commitment.
Dial-in your salon social media presence. Give your Facebook, Instagram and any other social media business pages a makeover. Make sure you have all the important information filled in and that it is an ideal representation of your business.
Dial-in your salon online presence. Check your Google listing. Make sure all of the information listed is correct. Add new photos and don’t hesitate to delete old or outdated photos. Create a post about your business or about a special service you offer. Update the “About” section with a statement that describes what is special and unique about your business and team.
Create an online recruiting presence. Salonch offers a FREE platform where you can showcase your salon, spa or barbershop with a detailed business profile page. You can add 12 photos, include a statement about your establishment, list the services and products offered, feature your team and their bios, post your press and videos, and much more, all for free. You can post your job openings, whether you are hiring or rental, what positions you have open, and if they are part-time, full-time or both. Add detailed information about the open positions and benefits of working for your company. It’s easy and fun to create your salon, spa or barbershop profile on Salonch, and we are here to assist you in the process. We would love to help you attract your ideal beauty team!
Don’t let this time pass without making lemonade and bettering your business situation.
The Salonch team wishes you and your loved one’s health, happiness, and prosperity.
To learn more about Salonch and what is offered, visit Salonch.com.